Adidas Recreates Iconic Ad with Chilean Goalkeeper Tiane Endler

Adidas has unveiled a recreation of its legendary 2006 "Impossible is Nothing" advertising campaign, this time featuring Chilean goalkeeper Christiane Endler. The original ad featured young boys playing football alongside stars like David Beckham and Franz Beckenbauer. In the new version, Endler takes the place of German goalkeeping icon Oliver Kahn, striking a similar pose to promote women's football.

The aim of the campaign is to highlight the "future of women's football" by showcasing current top players like the 31-year-old Endler, who is considered one of the best goalkeepers in the world. The ad sends a powerful message, closing with the statistic that "girls drop out of sports twice as much as boys."

Why this matters: Adidas' recreation of its famous ad with a female footballer marks an important step in promoting gender equality in sports. It shines a spotlight on the need to support and encourage girls' participation in athletics from a young age.

Endler, who plays for Olympique Lyonnais, is preparing for a UEFA Women's Champions League semifinal clash against Paris Saint-Germain this Sunday, April 28. Lyon won the first leg 3-2 at home and will be looking to Endler's goalkeeping prowess to help secure a spot in the final when they travel to Paris.

"It's an incredible honor to be part of this campaign and stand where a legendary goalkeeper like Kahn once stood," Endler said of her role in the Adidas ad. "I hope it inspires girls everywhere to pursue their dreams in football and sports. We need to keep working to break down barriers."

Key Takeaways

• Adidas recreated its 2006 "Impossible is Nothing" ad, featuring Chilean goalkeeper Christiane Endler.
• The ad aims to highlight the "future of women's football" and promote gender equality in sports.
• Endler is considered one of the best goalkeepers in the world and plays for Olympique Lyonnais.
• Endler is preparing for a UEFA Women's Champions League semifinal clash against Paris Saint-Germain.
• The ad closes with the statistic that "girls drop out of sports twice as much as boys."