Audible Introduces Personalized Audiobook Recommendations Based on Prime Video Viewing History

Audible, the Amazon-owned audiobook platform, is introducing a new test feature that will provide personalized audiobook recommendations based on users' Prime Video viewing history. The feature aims to leverage the synergy between TV, movies, and books to help listeners find new stories and worlds.

The recommendations will use collaborative filtering to suggest relevant titles, authors, and genres, inspired by the observed increase in audiobook listenership following book adaptations on Prime Video. Audible has noted that when books are adapted into shows or movies, they often see a corresponding increase in listenership for the source material.

The new recommendations carousel will be available to a subset of Audible users who also have an Amazon Prime subscription, without an explicit opt-in or opt-out option. This move comes as Audible faces increased competition in the audiobook market, with Spotify now offering audiobook content as well.

Why this matters: Audible's integration with Amazon's 'Your Books' tracker and the use of Prime Video viewing data to fuel recommendations demonstrate the growing synergy between the company's various media offerings. This personalized recommendation feature could help Audible maintain its position as the leading audiobook provider in the face of increasing competition.

Audible's personalized audiobook recommendations based on Prime Video viewing history is evidence of the company's efforts to innovate and enhance the user experience. As stated by an Audible spokesperson, "We're always looking for ways to help our listeners find new stories and worlds, and this feature is just one example of how we're leveraging the power of Amazon's ecosystem to do that."

Key Takeaways

• Audible to test personalized audiobook recommendations based on Prime Video viewing
• Recommendations aim to leverage synergy between TV, movies, and books
• Feature available to subset of Audible users with Amazon Prime subscription
• Audible faces increased competition, with Spotify now offering audiobook content
• Personalized recommendations could help Audible maintain its leading position