Kendrick Lamar Intensifies Feud with Drake in New Diss Track 'Euphoria'

Kendrick Lamar has released a scathing new diss track titled 'Euphoria' targeting fellow rapper Drake, further intensifying their long-standing feud. The six-minute song, released on May 1, 2024, features Lamar delivering a relentless verbal assault on Drake, addressing various aspects of his career and personal life.

In 'Euphoria,' Lamar refers to Drake as a "master manipulator and habitual liar" and a "scam artist," questioning his authenticity as a rapper. He also takes aim at Drake's biracial identity, accusing him of not being close enough to Black culture. Lamar mocks rumors of Drake getting plastic surgery and takes jabs at his friends like Lil Yachty.

The track references Drake's use of AI technology to imitate the voices of Snoop Dogg and Tupac Shakur in a previous diss track, which drew criticism from Shakur's estate. Lamar also reveals that Drake had once reached out for a feature, despite the tension between them.

Lamar's collaborators have praised 'Euphoria,' with Jay Rock saying "this ain't no AI" and executives from Lamar's label Top Dawg Entertainment expressing support. The song's cover art references the HBO series 'Euphoria,' on which Drake serves as an executive producer.

Why this matters: The intensifying feud between Kendrick Lamar and Drake, two of the biggest names in hip-hop, has captured the attention of the music industry and fans alike. As the battle becomes increasingly personal, with other prominent rappers choosing sides, it raises questions about the impact on their careers and the broader hip-hop landscape.

The Drake-Lamar feud has expanded to include other rappers like J. Cole, who initially dissed Lamar but later disavowed his diss track, and Kanye West, who slammed Drake's music and criticized his deal with Universal Music Group. The ongoing beef has become a larger conflict involving a growing group of artists. 'Euphoria' marks Lamar's first full-fledged release since his 2022 album 'Mr Morale & The Big Steppers' and is seen as a direct response to Drake's recent provocations, including the tracks 'Push Ups' and 'Taylor Made Freestyle.'

Key Takeaways

• Kendrick Lamar released a diss track 'Euphoria' targeting Drake.
• Lamar accuses Drake of being a 'master manipulator' and 'scam artist'.
• The feud has expanded to include other rappers like J. Cole and Kanye West.
• 'Euphoria' is Lamar's first release since his 2022 album 'Mr Morale'.
• The ongoing beef has captured the attention of the music industry and fans.