Druk Ride, a prominent multi-service technology platform in Bhutan, has launched a new donation feature that enables customers to support 10 registered civil social organizations (CSOs) while booking rides through the app. This initiative is part of Druk Ride's corporate social responsibility efforts to contribute to the betterment of society and encourage community engagement.
When booking a ride on the Druk Ride app, customers will now see a prominent 'Donate' button. Clicking this button allows users to select from a list of 10 CSOs and contribute any desired amount to support their work. The goal is to create a sense of solidarity among app users and provide them with an easy way to make a positive impact through small contributions.
The CSOs partnering with Druk Ride for this initiative include the Bhutan Kidney Foundation, Disabled People's Organisation of Bhutan, and eight other public benefit organizations. These organizations have welcomed the donation feature, recognizing it as an accessible platform for people to support their causes. Druk Ride has signed memorandums of understanding with each of the 10 CSOs to facilitate the donations.
Why this matters: Druk Ride's donation feature showcases how technology platforms can be utilized to drive social impact and community engagement. By enabling users to easily contribute to civil social organizations, Druk Ride is setting an example for how businesses can integrate corporate social responsibility into their core services.
Sonam Dema, a representative from the Disabled People's Organisation of Bhutan, expressed gratitude for the initiative, stating, "We are thrilled to partner with Druk Ride on this donation feature. It provides a simple yet effective way for people to support our work and make a difference in the lives of persons with disabilities across Bhutan."
Druk Ride emphasizes that even small contributions from a large number of individuals can collectively make a significant impact in supporting various social causes and initiatives. The company plans to continue expanding its partnerships with CSOs and exploring new ways to utilize its platform for positive social change in Bhutan.
Key Takeaways
- Druk Ride launched a donation feature to support 10 registered CSOs in Bhutan.
- Customers can donate to CSOs while booking rides through the Druk Ride app.
- The initiative aims to create community engagement and drive social impact.
- Druk Ride partnered with CSOs, including the Bhutan Kidney Foundation and Disabled People's Organisation.
- Druk Ride plans to expand CSO partnerships and explore more ways to drive social change.